FAQs
How Strictons works.
The short version of what the guide is, what it costs, and how hotels and local businesses use it.
About the guide
- What is the product?
- Strictons produces a guide that hotels hand to guests at check-in. It comes in two parts: a printed guide that doubles as the keycard holder, and a digital version guests reach by scanning the QR code on it. It covers the essentials, hotel's amenities and a curated set of local businesses worth visiting.
- Is there an app to download?
- No. The printed guide works on its own, and the digital guide opens in a browser from the QR code. Nothing to install, for guests, staff or businesses.
- Who creates the content, and who keeps it current?
- Branding is provided by the hotel, along with images from businesses. We write the copy to match the hotel's branding and tone, and the hotel approves it before anything is printed. After launch we maintain the digital guide. When a detail changes we update it, usually within 24 hours. There's no dashboard or login for the hotels or businesses to manage.
For hotels
- What does it cost the hotel?
- Nothing. The guide is funded by the local businesses featured inside it, who pay for their spot. Those businesses are only approached once the hotel has approved the list.
- Who decides which businesses appear?
- The hotel. We put together a shortlist of local venues that fit the property's brand and guests; the hotel adds or removes anything it likes. Nothing goes further without the hotel's sign-off.
- What does setup involve?
- We shortlist local businesses that suit the property. The hotel reviews and approves the list. We design the physical and digital guide to match the hotel's branding, and the hotel approves the design before it goes to print.
- How are the printed guides kept in stock?
- After the first print run we store the guides and send an ongoing, unlimited supply for 12 months, so reception never runs out.
- Does this replace the reception or concierge?
- Absolutely not. It takes the routine questions off their hands, and provides them with a professional tool to support their service. It maintains consistent brand standards, in a convenient format for guests.
For local businesses
- How do I get a spot in a guide?
- Spots are by invitation only, and only after a hotel has curated and approved its list. If a hotel near you is building a guide, get in touch and we'll follow up.
- Why not just run social media ads?
- A spot in the guide reaches guests who are already in the area, with time and money, deciding where to go, not someone scrolling a feed in another city. And because the placement comes from the hotel, it reads as a recommendation rather than an ad.
- What's included with a spot?
- A placement in the printed guide and your own page in the digital guide, with links to your website, contact details, socials and directions. Guests reach it by scanning the QR code on the printed guide.
- How is performance measured?
- We track every scan of the guide's QR codes and send you a monthly report showing how many guests visited your page.
Still have a question? Email guides@strictons.com or use the booking form.