FAQ

A custom-designed guide shaped around both the hotel and its location. It brings together the property’s brand, amenities, essential information and offers with carefully selected local recommendations and destination context. By treating the hotel and its surroundings as part of the same guest experience, the guide helps travellers understand where they are, what is available to them and how to make more of their stay.

In some ways, yes. It provides many of the same practical details, but in a format each guest can take with them. Instead of one compendium belonging to the room, every guest can receive their own pocket-sized guide at arrival, use it throughout their stay, and take it home afterwards.

A physical guide makes the arrival feel more considered. Handing a guest something well-designed and useful is a small gesture, but it feels personal, professional and intentional. It gives them an immediate reference without another login, download or screen, and something they can carry with them throughout the stay.

Where useful, a QR code can take guests directly to a business's booking page, website, menu or directions. The printed guide helps them discover the recommendation, and the link makes it easy to take the next step without opening another guide or app.

Every guide is shaped around the property and the type of stay you want to create. We typically include essential guest information, amenities, dining, offers, experiences and carefully selected local recommendations. Everything is chosen around the hotel, its guests and its location, so the guide stays useful rather than becoming overloaded with information.

Yes. The whole idea is for each guide to become signature to the hotel. We build it around the property’s distinct brand, character, guest profile and location, creating something that feels uniquely theirs and recognisable as part of the hotel experience.

Entirely. Every Signature Hotel Guide is designed to feel like it belongs to the hotel. We carry the property’s visual identity, tone, imagery and brand standards through every part of the guide, so it becomes a natural extension of the brand.

Absolutely. We use your existing brand guidelines as the foundation for the guide, carrying your typography, colours, imagery, tone and visual language into the design. Where the guidelines leave room for interpretation, we make considered decisions that remain true to the hotel and its identity. Everything is approved by you, before going to print.

Guests experience a hotel through hundreds of small details. A well-designed guide reinforces the property’s identity, makes information easier to use and adds to the sense that the guest experience has been thought through properly. It is a small, but important touchpoint.

We work with the hotel to determine what matters most. We look at the property, guest profile, location, facilities and the questions guests are likely to have before deciding what earns space.

The guide is designed to support the hotel first. It gives prominent space to the property’s own restaurants, bars, spa, experiences, offers and other ways guests can spend more of their stay on-site. Local recommendations are included selectively to complement that experience, not compete with it. The goal is to help guests make more of the hotel while also giving them trusted options when they do choose to explore.

Yes. Local recommendations should be useful, accurate and appropriate for the hotel's guests. We research the surrounding area rather than treating destination content as filler.

We study the stay from the guest's point of view: arrival, the room, hotel facilities, dining, the surrounding area and the decisions they are likely to make during their visit. The aim is useful information, not more information.

That is one of its practical benefits. Clear information placed in the guest's hands can answer many common questions before a call or return trip to reception is necessary. It does not replace hospitality; it gives the team more space to provide it.

We work with a specialist printing partner selected for the requirements of the project. Paper, finishing, colour reproduction, binding and durability all matter when producing something guests will physically handle.

Paper and finish are part of the design, not an afterthought. We consider how the guide should feel in the hand, how well it needs to withstand being carried throughout a stay, and whether it is something a guest will want to keep afterwards. If the hotel wants to incorporate keycards into the back of the guide, we also account for the extra handling and durability that requires.

Yes. The printed guide is typically refreshed every 12 months if the hotel chooses to continue, giving us the opportunity to review changes to the property, offers, guest information and local recommendations before the next edition is produced. Where QR codes are included, they can lead guests to the relevant business's current online information.

We need your brand assets, existing guest information, useful property details and access to the people who understand the hotel best. Your reception, concierge and management all provide unique, key insights into the guest experience.

Enough to give us the right information and approve the important decisions. We are not looking to create another large internal project for the hotel.

Our guides work across different hotels, from small luxury properties to lifestyle hotels, resorts and destination stays. Each one is approached differently, because the guest, the property and the surrounding location are different. The common thread is a hotel that cares about how its brand is experienced and how well guests understand what is available to them.

Yes. A group may need consistency across properties while still allowing each hotel to retain its own identity. The system can be approached with both requirements in mind.

Yes. We include local businesses and experiences to enhance the guest experience beyond the property. Every business is approved by the hotel before it appears, and each inclusion is considered against the hotel’s brand, location and guest profile. Done well, these recommendations help guests make better memories of their stay, and those memories become part of how they remember the hotel.

We start with a conversation. We organise a meeting with your management team to understand the guest experience as it exists today and the ideal experience you would like to create. From there, we look at whether a hotel guide could genuinely add value, and whether it is the right fit for the property.